Oslo, Norway (March 10, 2025) – Up Norway, Scandinavia’s premier curator of sustainable luxury travel, unveils its latest summer journey through Northern Norway, a 10-day coolcation crafted for those who crave adventure, cultural immersion, culinary surprises, and a deep connection to nature. This journey taps into the rising coolcation trend, with Google searches for “cooler holidays” surging 300% in the past year as more travelers escape extreme summer heat. With the Arctic’s midnight sun illuminating vast mountain landscapes and the coastal waters teeming with wildlife, summer is the perfect time to explore Norway’s remote north at its most vibrant time. This journey blends history, nature, and modern Nordic hospitality, offering travelers the chance to walk in the footsteps of wartime heroes, hike through pristine Arctic wilderness, forage and feast with expert chefs, and witness majestic whales and puffins in their natural habitat.
The adventure begins in Narvik, a historic town where travelers will explore Norway’s wartime history with a private guided tour of the Narvik War Museum, uncovering stories of resilience and heroism from World War II. After a night in a renowned Snøhetta-designed compact cabin in the mountains, the journey continues to Niehku Mountain Villa, an exclusive lodge just across the Swedish border. Days are spent trekking through pristine Arctic landscapes on private hiking adventures, including an exploration of the legendary Rombak trail, once a key transport route for railway workers, and a breathtaking heli-hiking experience that whisks guests into the wilderness for an unforgettable day of exploration. Evenings at the lodge offer access to a sauna and relaxation areas, while meals highlight the region’s local flavors, crafted with a commitment to local produce.
After days immersed in high-alpine landscapes, travelers continue their journey along Scenic Route Andøya, a breathtaking drive along the outer edge of the Vesterålen archipelago where dramatic cliffs meet the open ocean. This rugged coastline is home to some of Norway’s most spectacular wildlife. From the fishing village of Andenes, guests take to the waters for a thrilling whale-watching safari by RIB boat, where sightings of sperm whales are common. A second boat excursion ventures to Bleik Island, an uninhabited seabird sanctuary just off the coast, where colonies of puffins nest on towering cliffs alongside sea eagles and other Arctic birdlife.
A stay at Marmelkroken, a cozy retreat on Andøya, invites travelers to slow down and embrace local traditions. Here, guests will forage for wild ingredients before a hands-on cooking session to prepare an authentic Nordic meal. The journey concludes at the renowned farmstead of Kvitnes Gård, where food is not just a meal, but a story of sustainability and connection to the land. Guests will take part in a farmer-for-a-day experience, assisting in the daily rhythms of the farm, from tending to livestock to harvesting ingredients that will later be transformed into gourmet meals.
Pricing for the 10-day experience starts at approximately $8,500 USD per person, based on double occupancy. The package includes boutique accommodations, guided experiences, meals as specified, flights from Oslo to Narvik, car rental, and Up Norway’s seamless travel services.
For more information or to book this journey, please visit upnorway.com
