If you’ve seen the viral clips from this year’s World Cup, you’ve likely come across the now-iconic “Viking Row,” Norwegian

What if travelers could spend summer where the sun never sets, Norse myths feel alive, and one of Norway’s most

What if travelers could spend summer where the sun never sets, Norse myths feel alive, and one of Norway’s most

Oslo, Norway (June 1, 2026) – Up Norway,  Scandinavia’s premier sustainable luxury travel curator, reveals a new 9-day Myths and

As travelers rethink how to make the most of their time off, a new divide is emerging: the rise of

Summer doesn’t always have to mean sweltering heat, crowded beaches, and packed tourist hotspots. Instead, Up Norway offers a different

Oslo, Norway (May 19, 2026) – Up Norway,  Scandinavia’s premier sustainable luxury travel curator, collaborates again with Norway House, the

Across the world, there are certain small towns that make visitors feel as if they have stepped inside the pages

While often thought of in the context of museums, art is not confined to any single building or gallery. Especially

Oslo, Norway (April 9, 2026) – Up Norway,  Scandinavia’s premier luxury travel curator, has launched a new romantic pilgrimage designed