A travel magazine dedicated to living the dream
If you’re looking ahead to fall and winter travel, Northern Norway offers a compelling alternative to the traditional holiday-season escape,
As travelers move away from packed itineraries and bucket-list travel, a new mindset is taking hold: JOMO – the Joy
If you’ve seen the viral clips from this year’s World Cup, you’ve likely come across the now-iconic “Viking Row,” Norwegian
One of the growing travel trends in 2026 is how luxury travel brands are adapting to travelers’ growing appetite for
What if travelers could spend summer where the sun never sets, Norse myths feel alive, and one of Norway’s most
What if travelers could spend summer where the sun never sets, Norse myths feel alive, and one of Norway’s most
Oslo, Norway (June 1, 2026) – Up Norway, Scandinavia’s premier sustainable luxury travel curator, reveals a new 9-day Myths and
As travelers rethink how to make the most of their time off, a new divide is emerging: the rise of
Summer doesn’t always have to mean sweltering heat, crowded beaches, and packed tourist hotspots. Instead, Up Norway offers a different
Oslo, Norway (May 19, 2026) – Up Norway, Scandinavia’s premier sustainable luxury travel curator, collaborates again with Norway House, the
