Mazatlan Tourism Names Newlink Group as Agency of Record

Mazatlán, Mexico – (June 22, 2023) – The Mazatlán Tourism Board has announced the appointment of Newlink Communications Group, an internationally renowned consulting firm based in Miami, Florida, with offices throughout Latin America and Europe, as its official strategic communications agency of record. The Tourism Practice at Newlink will execute an integrated communications strategy for the city, including public relations, trade marketing strategy, promotional activations, and strategic counsel for crisis and reputation management in the United States and Canada.

Mazatlán, also known as “The Pearl of the Pacific,” is located along 12 miles of sandy beaches at the entrance of the Sea of Cortez. The Mazatlán Tourism Board is focused on leveraging the destination’s attractions, culture, gastronomy, and robust hospitality offering to generate awareness and interest in visiting and exploring the Colonial City on the Beach. The city has consecutively been recognized as the principal destination in Mexico and Central America by the World Travel Awards.

“The Mazatlán Tourism Board saw it as its responsibility to carry out a competitive search to find the most qualified team to promote our destination. We are pleased to announce that Newlink Group will serve as our agency of record to promote the city of Mazatlán’s tourism offerings. We strive to showcase the natural wonders, rich cultural heritage, and historical significance of our city to the world,” said Estrella Palacios Domínguez, Secretary of Tourism of Mazatlán. “We are excited to join forces with Newlink; their team has demonstrated to be an established and effective powerhouse in the tourism industry. We look forward to working together to elevate the presence of Mazatlán in the consumer and trade media.”

“Newlink is proud to represent such a unique and distinct city, such as Mazatlán, and we look forward to beginning our partnership with the Mazatlán Tourism Board to find new ways to promote the city. We are confident that our partnership will continue to enhance the presence and success of this beautiful city within the North American market,” said Alfonso Sumano, Vice President at Newlink Communications Group.