Interest in Scuba Diving Soars at Sandals and Beaches Resorts
With consumers still wary toward a handful of recreational activities, scuba diving continues to thrive as a social distancing-friendly activity for everyone to enjoy. Sandals and Beaches Resorts, ranked by PADI as a top 5 dive operation in the western hemisphere, has personally seen certifications increase by 15% in July – August compared to 2019, with entry-level certifications increasing by 81% from June – July compared to prior months, showing consumers are increasingly perceiving diving as a safe, socially distant activity to participate in.
Additional information on how Sandals and Beaches Resorts is going above and beyond for diving guests, along with other interesting dive tidbits, include:
- All diving/PADI equipment goes through a rigorous cleaning protocol that is internationally approved including frequent sanitization of all equipment, daily sanitization of dive pool decks, dive apparel placed in sanitization solution after each use and more, with safe distance requirements used onboard the boat led by highly trained and certified staff, during the pool dives and at all dives during the diving activity. By switching to mostly PADI online eLearning, there is no longer a need for classroom time, which allows divers to maximize vacation time and minimize time in any group setting.
- For Sandals, there are more new entry-level diver certifications VS. more experienced divers obtaining new levels of certification during their stay, serving as a testament to the increase in guests wanting to explore diving as a safe activity.
- At Beaches Negril specifically, dive continued education has nearly tripled this quarter compared to last year.