First World Tourism Organization Office for the Americas and the Caribbean Opens In Rio de Janeiro

Brazil has launched a significant new phase in its tourism industry by inaugurating the first World Tourism Organization (WTO) office for the Americas and the Caribbean in Rio de Janeiro. The office, spanning 500 square meters and boasting panoramic views of the city, will be a central point fordevising regional tourism strategies. The office’s opening was marked by key figures such as Brazil’s Minister of Tourism Celso Sabino, Embratur’s president Marcelo Freixo, and other distinguished guests.

This development aims to enhance tourism in the area, contributing to economic and social progress. The office’s inauguration witnessed the presence of various influential personalities, including OMT Secretary-General Zurab Pololikashvili, regional tourism ministers, and business leaders.

A significant collaboration was established through a Protocol of Intent signed by Minister Sabino and Antonio Florencio de Queiroz Junior, president of Sistema Fecomércio RJ. This partnership focuses on sharing knowledge and technology to advance sustainable tourism, aligning with the Sustainable Development Goals of the United Nations Global Compact.

Minister Sabino expressed pride in hosting the UNWTO office, anticipating it will bring global expertise in tourism planning, development, and investment attraction to the region. During the event, the president of Embratur, Marcelo Freixo, highlighted the importance of the inauguration of the OMT office in Rio de Janeiro. “We have a historic day for Rio de Janeiro and Brazil. I want to congratulate Minister Celso Sabino for this achievement and the Lula government for resuming our country’s international ties. Rio de Janeiro is a symbol of Brazil in the world, and this partnership with the UNWTO will be strategic for our country to be more competitive in international tourism, generating more jobs, income, and prosperity for all Brazilians,” stated Mr. Freixo.

The office in a Fecomércio building in central Rio de Janeiro features 24 workstations, meeting rooms, and private spaces for the director and the WTO representative in Brazil. Pololikashvili shared his enthusiasm for the project, stressing the commitment to stimulating the tourism sector and creating job opportunities.

Antonio Florencio de Queiroz Junior also spoke about the significance of this milestone for Rio and Brazil, noting the challenges ahead, including adherence to the UN Global Compact guidelines and contributing to sustainable tourism.

The WTO’s regional office will continue its global initiatives, promoting sustainable, accessible tourism, enhancing tourism competitiveness, and forming partnerships to bolster the sector.


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