Bergman Design House Unveils BXR City at 22 Bishopsgate, London
July 2022…// Bergman Design House, the luxury design studio co-founded by dynamic husband-and-wife duo Marie Soliman and Albin Berglund, is thrilled to unveil its latest project, BXR City at 22 Bishopsgate, London.
The third site for the capital’s leading fitness destination BXR London, BXR City is located at brand-new development and ‘vertical village’ 22 Bishopsgate and is the highest gym in the City of London. The new site spans 9,000 sq. ft, providing 360-degree views across London and features a members-only gym alongside the pay-to-train Sweat by BXR Bishopsgate studio concept.
Bergman Design House has an enviable portfolio of international projects and has been the trusted design partner of BXR since the fitness brand’s launch in Marylebone in 2017, having also designed pay-to-train concept studio Sweat by BXR in London’s Canary Wharf, Bishops Gate, Marylebone and Doha, Qatar. It was only fitting, therefore, that the duo should bring their magic touch to BXR’s most ambitious project to date.
“At BXR City, we’ve fused the signature aspects of the original Marylebone site with an industrial-chic aesthetic full of unexpected touches,” says Co-Founder Marie Soliman. “We’ve contrasted rough concrete panelling and exposed structures with energising neon lighting and a rich blend of backlit dark-tinted mirrors, bronze and brass trim accents. Meanwhile, the gym floor features suspended architectural light with calculated lux so as not to create any reflection on the high glazed facade of 22 Bishopsgate, to breath-taking effect.”
“Here at Bergman we like to do things differently…”, adds Co-Founder Albin Berglund, “at BXR City, we’ve eschewed the materials usually found at fitness clubs in favour of an altogether more luxurious, sexier look that is elevated in every sense of the word.”
A nod to BXR’s boxing roots – the gym is backed by two-time heavyweight champion of the world Anthony Joshua – can be seen in the numerous murals that adorn the walls, with famous faces including Mohammed Ali and Floyd Mayweather.
A sprawling boxing training area sits alongside the gym’s focal piece, a 6-metre climbing wall. Sitting 125 metres above ground level and enjoying unparalleled views across the city, the climbing wall is the highest in all of London.
A members-only gym floor features state-of-the-art equipment from Technogym, Wattbike, Eleiko and Hammer Strength, while Sweat by BXR Bishopsgate offers studio-based, instructor-led classes including its renowned Versaclimber full-body cardio workouts, Climb to the Beat and Performance HR. Other class concepts include a Crossfit-style Strength & Conditioning studio as well as a Pilates and Yoga studio, providing a holistic workout destination. A new Strength concept class by Master Trainer Faisal Abdalla is also be launching at the new destination.
Alex Nicholl co-founded BXR London with his business partner Olia Sardarova and is behind introducing the first Versaclimber to Europe, which the club calls Climb to the Beat. Sweat by BXR’s infamous Versaclimber Cardio studio, located at all three London studios brings the most effective, full-body cardio workout with its signature group climbing classes, which can burn up to 800 calories in a 45-minute class.
“Most of our clients stay at BXR far longer than just their class. The exquisite design Bergman Design House has created for BXR motivates our clients throughout their workouts whilst also making them feel comfortable and relaxed over healthy food and juices in the café,” commented Alex Nicholl, MD of BXR London and Sweat by BXR.
Also on the horizon for Bergman are a series of new hotel openings including The Other House, a new private residents club launching this month in London’s South Kensington, with a second location in Covent Garden also underway. The Other House will establish a new sector of Residents’ Clubs blurring the lines between hotels, serviced apartments and private rentals.
Co-founded in 2017 by Marie Soliman and Albin Berglund, Bergman Design House is regarded internationally as a leading creative mover and shaker in the design industry. With over 25 years of combined experience, Marie and Albin have created a luxury design studio which specialises hotel, commercial, residential and superyacht industries.