Tourism Fiji + Coral Gardners Offer Sustainable Alternative to Valentine’s Day Roses

LOS ANGELES, January 30, 2024 – Every February, around 250 million flowers are grown for Valentine’s Day globally. This year, Fiji, the South Pacific archipelago and top romantic destination, is offering lovebirds a sustainable alternative in the form of a Coral Bouquet planting for Valentine’s Day.

Home to the third-largest barrier reef in the world (The Great Sea Reef, known as Cakaulevu), Fiji is surrounded by beautiful but also fragile corals at threat from warming oceans. 100% of the proceeds from this alternative Valentine’s Coral Bouquet gift go to support the work of leading coral restoration NGO Coral Gardeners Fiji, who will plant and nurture a beautiful coral cluster in the name of love.

How it works – Purchase a Coral Bouquet via The Coral Gardeners website here for $25 per coral plant, add a bespoke message addressed to your Valentine and receive a downloadable card including a picture of the fledgling coral bouquet to  send on 14^th February. Much like a relationship, coral takes love, nurturing and time to flourish – therefore recipients will receive updates from the Coral Gardeners on how the coral baby is growing.

Coral Gardeners is a grassroots organisation established by young surfers, free divers, and fishermen of French Polynesia. Since its creation in 2017 it has planted more than 100,000 corals in French Polynesia and now aims to plant a million corals around the world by 2025.

With a newly announced international hub in Fiji, headquartered at Six Senses Fiji, and a Premium partnership with Tourism Fiji, Coral Gardeners Fiji is helping to regenerate and protect coral reefs through restoration and awareness efforts throughout the destination.  The Coral Gardeners recently partnered with Warner Brothers on the Aquaman and the Lost Kingdom movie release, with Jason Mamoa as their chief ambassador, helping to highlight coral bleaching and the damage caused by climate change.

Those looking to purchase a Coral Bouquet should use this link and can share their images to encourage further donations and awareness by tagging @tourismfiji and @coralgardeners  #coralvalentine #Wherehappinesscomesnaturally

For more information on Fiji visit http://www.fiji.travel/ and coralgardeners.org