Luxury hotels are leveling up their accommodation offerings and expanding their own inventory pools with the creation of new secret suites and villas that cater to a new subset of discerning travelers – those who are seeking privacy and seclusion while not compromising on resort amenities + service.
From secluded Mediterranean villas with private pool clubs and on-site mixologists to charming Alpine cottages dating back to the 1700s, these exclusive getaways have been the best-kept secrets of A-listers for far too long!
Here are 4 undiscovered private escapes that every traveler should know about in 2025:
- Marbella’s private playground: La Serrana, a new 7-suite private villa at Puente Romano Beach Resort.
- A traditional alpine cottage in Switzerland only accessible by private car transfer: The Walig Hut, Gstaad Palace’s one-of-a-kind accommodation perched more than 5,000 feet above the village.
- The French Riviera’s crowned jewel: Known as the largest estate in the region, Château de la Croix des Gardes, a Mandarin Oriental Exceptional Homes property, boasts an extraordinary 16 bedrooms, a 36-meter saltwater infinity pool, and available to book for up to 32 guests.
- Miami’s best kept secret: Only bookable upon request, Room 50 at Soho Beach House Miami is the ultimate escape for those who know about it.
According to Travel Market Report, while luxury hotels and resorts have long been the go-to option for affluent travelers, villas and ultra-luxe suites are increasingly capturing the imagination of those seeking more privacy, personalization and exclusive experiences in their travel accommodations.
La Serrana | Puente Romano Beach Resort (Marbella, Spain)
- About the Suite: Marbella’s legendary hotspot Puente Romano Beach Resort recently launched the stunning new private villa, La Serrana, nestled on the lush hillside above the main resort along Marbella’s iconic Golden Mile. La Serrana features seven spacious, ensuite guest rooms that seamlessly integrate indoor and outdoor living, with expansive terraces and breathtaking Mediterranean Sea views. Guests can enjoy a sprawling heated pool with a swim-up bar and a central, walled courtyard, lush gardens, a duplex penthouse suite and so much more. La Serrana offers the best of both worlds — a completely private retreat with dedicated staff, including mixologists, chefs, masseuses, dj’s, drivers, personal trainers, butlers, and more, as well as access to the world-class amenities at Puente Romano, including award-winning tennis courts, exquisite dining, multiple pools, activities, and the renowned Six Senses spa.
- The Walig Hut | Gstaad Palace (Gstaad, Switzerland)
- About the Suite: The Walig Hut, a restored traditional Alpine cottage, is a one-of-a-kind accommodation perched more than 5,000 feet above Gstaad. Built in 1786 as a seasonal retreat for local farmers herding cattle, it is one of only a few of its kind remaining in Switzerland today, offering stunning views, a kitchen, dining area, and a bedroom with a large double bed. As the preferred winter hideaway for the world’s jet set and glitterati, Gstaad Palace has been offering guests the ultimate in Alpine-luxury and Swiss hospitality since 1913. Guests of the legendary family owned palace can take advantage of the special town and country experience which is available for lunch, dinner or an overnight experience during their stay.The Walig Hut is only accessible by foot and is available by request through Gstaad Palace’s events department. The nightly rate for this accommodation is as follows: two adults $2,081 + $231 per child (ages 3-11, max 3) OR $346 per child (ages 12+, max 2).
Château de la Croix des Gardes | Mandarin Oriental Exceptional Homes (Cannes, France)
- About the Suite: Mandarin Oriental recently announced full ownership of its exclusive collection of luxury private vacation homes, now operating independently under the rebranded name Mandarin Oriental Exceptional Homes. Initially launched in 2022 with just eight properties, the collection has grown to 25 homes across Europe, Asia and the U.S., with plans for further expansion. Couples searching for romance abroad or multi-generational families wanting to experience the French countryside will love visiting the French Riviera this Spring at the Château de la Croix des Gardes property, exclusively available for booking through MOEX. Perched above the city of Cannes, with sweeping panoramic views of the French Riviera and over 25 acres of meticulously manicured Italian-style grounds, the ultra-secluded Château de la Croix des Gardes – also known as the largest estate in the region – requires little introduction. Newly managed by the esteemed Mandarin Oriental hospitality group, 2025’s most undiscovered gem boasts an extraordinary 16 bedrooms, a 36-meter saltwater infinity pool, and multiple sundrenched terraces overlooking the ocean. Guests can indulge in a variety of on-property entertainment options including a bowling alley, private cinema, newly constructed outdoor tennis court and a dedicated suite of Mandarin Oriental staff to attend to any guest needs. Available for exclusive bookings of up to 32 guests, this stunning, fairytale-like estate invites the world’s most affluent jetsetters to enjoy a new level of elegance and splendor.
Room 50 | Soho Beach House Miami (Miami, Florida)
- About the Suite: Room 50 at Soho Beach House Miami, only bookable upon request, is a spacious 1,515 sq ft indoor-outdoor suite that blends mid-century modern and contemporary design with patterned textiles to reflect the House’s Cuban influence. The suite features a king-sized bed, floor to ceiling windows, and a fully furnished wraparound terrace with panoramic views of the Atlantic Ocean and the Miami skyline. For those looking to unwind, the suite is equipped with a freestanding bathtub and Soho House’s signature amenities, including a full range of Cowshed and Soho Skin products as well as homemade biscuits and a stocked minibar. Room 50 is one of the House’s best kept secrets—available only for members to book directly through the member services team. Prices start from $1,400 per night to stay in Room 50.
