Hotel La Gemma – Florence’s Hottest New 5* Hotel

Hotel La Gemma charmingly captures the essence of Florence’s unique elegance and distinctive sense of timeless sophistication.

An inspiring concept hotel located within Palazzo Paoletti on the famous via Calimala, surrounded by the city’s most iconic landmarks and stylish shopping streets. Just moments from Piazza della Repubblica, the Ponte Vecchio, Piazza del Duomo and via de’ Tornabuoni, Hotel La Gemma offers an oasis of serenity in the heart of Florence’s vibrant city centre.

Hotel La Gemma is indeed the perfect destination for those travellers interested in the arts, fashion, design, architecture, and contemporary Florentine culture. A design-led hotel created and masterminded by the Cecchi family, a young dynamic team who share a breadth of knowledge and experience in the arts, architecture, fashion and design. Their combined aim is to offer the very best hospitality in the city. A charismatic, Florentine experience where guests feel they are being hosted in a luxurious home, yet with 1^st class services and 5* amenities.

Reflections of Florence

Architecturally, Hotel La Gemma marks a new era for this prestigious Florentine property and its transformation fittingly draws inspiration from its surroundings. The concept and interior subtly pay homage to Florence’s famous cathedral with its distinct colours and sculptural design elements. Hotel La Gemma’s interior reflects the innate splendour of the famous Duomo featuring a palette of vibrant greens, powder pinks, and gentle ivories alongside bold geometric patterns, opulent marbles, sumptuous textiles and elegant furnishings.

At home in the city

Offering exclusive Florentine hospitality within a historic palazzo, located over five floors, Hotel La Gemma’s accommodation includes a selection of rooms and suites with several featuring private terraces overlooking the city. Rooms and suites are impeccably presented and finished with vibrant silk wallcoverings, Italian bedlinens, and bathrobes by Rivolta Carmignani, marble bathrooms are furnished by Devon & Devon with ceramics by Gio Ponti. Complimentary products are by Votary whose Rosemary & Chia series is both elegant and naturally perfumed. The impressive Prestige Suites are perfect for family vacations and include a sofa-bed, open-plan kitchen and living space.

A Renaissance experience
Hotel La Gemma sits within the most prestigious shopping and dining area of the city making it the ideal choice for guests wishing to immerse themselves in local culture. The 24hr Golden Key Concierge is available to tailor-make unique experiences, bespoke activities and VIP excursions. Hotel La Gemma’s highly experienced concierge team can arrange exclusive access to private artisan workshops, design studios, art collections, perfumeries, wineries and more.

Flavours of Florence

At the heart of Hotel La Gemma is Luca’s restaurant and lounge, a beautifully presented space inspired by the Art Deco era. Gentle arches divide the room into comfortable dining areas, while the panelled walls, open wine cellar and handcrafted bookcases add warmth, character, and charm.

The concept of Luca’s gourmet menu has been created by talented chef Lorenzo De Vivo Martini one of Tuscany’s most inspiring culinary talents. Honouring the classic traditions of Florentine cuisine yet reinterpreting these with a strong, contemporary vision, Lorenzo’s style of cooking is both authentic and innovative. Celebrating locally sourced Tuscan ingredients, menus at Luca’s pay homage to the much-loved Florentine street-food where classic dishes are given a modern twist and presented with exceptional artistry. Luca’s restaurant is a place to gather with friends and family to savour a true taste of Tuscany in a relaxed, yet sophisticated setting.

Perfectly complementing the restaurant is Luca’s lounge, a welcoming space accentuated by a glamorous cocktail bar and opulent chequerboard marble floor. Luca’s lounge is the perfect space to meet with friends, relax and listen to a little vintage jazz, sample a signature cocktail, or enjoy a mixology masterclass.

Escape in the city

Completing the Hotel La Gemma experience is the sophisticated sub-terranean spa ‘Allure’ which offers guests the ultimate setting for total escapism. A tranquil space designed to restore the mind, body, and soul. Allure Spa is furnished with natural materials and features a muted palette that further adds to the sense of calm.

At the Allure Spa and Wellness, therapists use Biologique Recherche offering guests the highest quality bespoke treatments in a serene space dedicated to relaxation. The Biologique Recherche Method is based on a scientific and visionary approach allowing ultra-personalisation of beauty treatments.

Featuring a boutique wellness area, Turkish bath hydro-massage bath, ice shower and two therapy rooms Allure’s team of experienced therapists offer tailor-made treatments and bespoke therapies.