Dive into Design with Hilton Lake Como’s Fashion-Forward Experiences for Autumn/Winter

September 2024…// Hilton Lake Como, the modern lifestyle hotel and former silk factory on the edge of Italy’s most famous lake, is set to delight fashion and design lovers with a new collection of experiences in celebration of the city’s stylish heritage.

Como is a city renowned for its art, fashion and design and with Hilton Lake Como’s past life as a former silk factory, there is nowhere better to be truly immersed in the local history and culture.

From a partnership with local silk fashion brand Aquadulza – giving guests the chance to learn about the history of silk and experience the art of tie making from a local expert artisan – to an on-property exhibition for Lake Como Design Festival, art and culture-loving guests will be spoilt for choice. Meanwhile, a silk-themed signature treatment awaits at eforea spa for those who prefer a more pampering pastime. Finally, for those in the MICE industry, an exciting new project, the RARE Journey offers an unparalleled business travel experience.

Available from Autumn 2024, the experiences include:

The ’Silk Tie Experience’ with Aquadulza
New for Autumn 2024, Hilton Lake Como has partnered with local fashion brand Aquadulza, makers of the finest silk accessories including ties, scarves, twillies and more. With designs representing snapshots and unique views of Lake Como, finely printed on silk and skilfully transformed into elegant fashion accessories, Aquadulza’s entire production – from ideation to creation – is located in Como.

Thanks to the partnership, guests of Hilton Lake Como have the opportunity not only to purchase exclusive fine silk accessories on-site but can also embark on an immersive ‘Silk Tie Experience’. The new offering, available for groups of up to eight, will see guests discover anecdotes about the history of Como silk and the origin of the tie, while observing a local artisan hand sew the product in front of them. This is followed by an interactive workshop where participants will hear how to tie the tie in several different ways and style it to suit various outfits and occasions.

The Silk Tie Experience by Aquadulza is available year-round at Hilton Lake Como and is priced at €250 for groups of up to 8.

A Silk-Themed Signature Treatment for eforea Spa
Hilton Lake Como is delighted to launch a new signature ‘Lake Como Silk Journey’ treatment at its award-winning eforea Spa and Health Club. A celebration of Lake Como’s centuries-old tradition of silk craft and the property’s history as a former silk factory, the 80-minute treatment invites guests to embark on a sensory journey combining silk with essential oils. Comprising gentle body stretches utilizing the softest of silk fabric with a stress and tension-busting deep tissue massage, the treatment concludes with a healing head and scalp massage, leaving guests completely relaxed and restored.

The Lake Como Silk Journey treatment is available year-round at Hilton Lake Como’s eforea Spa, priced at €200 for 80 minutes. The experience is also available to purchase as a gift for visiting friends and family as a gift voucher. For more information and to book, visit https://shop.bookin1.com/property/MXPCOVHIT/vouchers/list

Lake Como Design Festival
September 15^th – 22^nd will see the sixth edition of the Lake Como Design Festival take place on Hilton Lake Como’s doorstep. 2024’s theme centers on ‘lightness’ as described by Italo Calvino in his ‘Six Memos for the New Millennium’: the lightness ‘associated with precision and determination, not with vagueness and indulgence to chance’. The festival will be held between Villa Del Grumello and Chilometro della Conoscenza, just a 15-minute walk from the hotel, and promises to take visitors on a mind-expanding journey discovering exhibitions and site-specific installations.

This year, Hilton Lake Como will host an exhibition by famous Tuscan sculptural designer Jonathan Bocca within the hotel’s internal courtyard. Entitled ‘A piedi nudi’, the installation will showcase three distinct sculptural pieces of oversized furniture – a chair, a bench and an armchair – reimagining the chair to create a cognitive journey. The question “Is that a chair?” encourages a dialogue about the essence of design and thought and by rethinking this symbol of design, Bocca invites visitors to question their perceptions and engage with the concept of design as a fluid and evolving idea, hence promoting a deeper understanding of how objects influence our emotions and behaviors.

The installation encourages participants to consider the balance between form and function, inviting them to explore how design impacts daily life. Each chair’s placement and form will challenge conventional views, inspiring a sense of curiosity and wonder. Through this exploration, Bocca aims to reconnect the observer with lost lightness, encouraging a renewed appreciation for creativity and innovation in a world often dominated by practicality and restraint.

Jonathan Bocca graduated in Interior and Furniture Design at IED in Florence and has worked at the Fabrica Research Centre in Treviso, where he honed his art. His works focus on the use of recycled paper, a by-product of the main industries in his hometown of Lucca, showcasing how we can all reuse organic waste in our daily life to give recycled materials a new life and meaning. His inspirations come from dreams, transforming them into reality by creating dreamlike – but functional – pieces.

A New MICE Offering: RARE Journey

New for Autumn 2024, Hilton Lake Como together with 6 other Hilton hotels in Italy, has launched the RARE Journey, an exclusive offering for the MICE industry, providing unparalleled, unique, and extraordinary solutions for event organizers in the multifaced world of lifestyle.

Comprising everything from spa and wellness and culinary offerings to cutting-edge design, ‘en plain air’ outdoor events and VIP access to unique events and locations across the city, RARE Journey at Hilton Lake Como offers a completely bespoke business travel and conference experience.

For more information on the RARE Journey offering, see here.

Formerly a silk factory, Hilton Lake Como is now a modern lifestyle hotel with spectacular scenery, traditional charm, and jaw-dropping 360-degree views of the lake from its rooftop pool. There are 170 spacious rooms and suites to choose from, including Family Deluxe King Rooms, which sleep up to 4 and perfectly cater to family travelers alongside new interconnecting rooms, a pampering spa and a popular rooftop cocktail bar and restaurant.

Nightly rates at Hilton Lake Como begin at €350 per night based on double occupancy with breakfast included​​. For more information and to book visit https://www.hilton.com/en/hotels/mxpcohi-hilton-lake-como/