Check-in to La Gemma Hotel in Florence, Italy

Surrounded by Florence’s most iconic landmarks and stylish shopping streets is the striking new La Gemma Hotel.

The most talked about hotel opening this season, the design-led La Gemma Hotel, located on the sophisticated street of Via Calimala, captures the glamour of Florence with an uber-fashionable edge.

La Gemma Hotel is set within the 19th century Palazzo Paoletti, designed by the esteemed Italian architect Tito Bellini, and was formerly the residence of the Guild of Hoteliers. Today it’s been launched into the 21st century and is the perfect city getaway for couples and friends seeking an exclusive, foodie-filled stay.

The decor style is old-school sophistication re-invented and is inspired by the colour palette of the renowned city duomo (cathedral) nearby, with its green marble and pink-hued stone. You’ll find bold geometric patterns and sumptuous textiles, including handcrafted king-sized beds with Italian velvet bed linen, and marble bathrooms.

The glamorous, charismatic nature of La Gemma Hotel is the brainchild of the young, dynamic generation of the Cecchi’s, a Florentine family, who are using their experiences in the arts, architecture, fashion, and design industry to establish this striking oasis in the heart of Florence.

The hotel’s opulence goes beyond its impressive Art Deco decor and five-star amenities – you’ll find first-class service by an experienced team. Sit back and listen to vintage jazz in the welcoming cocktail lounge bar. An expert mixologist will craft chic signature cocktails, such as a naughty Negroni or a refreshing summer scented Sgroppino.

Unwind in the sumptuous Allure Boutique Spa tucked within the utterly serene space of the property’s historic cellars. You’ll find a Turkish bath, hydro-massage bath, ice shower, and two therapy rooms to relax with bespoke Biologique Recherche treatments from experienced therapists.

Or, head to the front desk to be met by the concierge team, who will arrange tailormade experiences and bespoke activities for you throughout Tuscany. VIP La Gemma experiences include private visits to local perfumeries or artisan workshops and ateliers, a farmhouse cooking class, a helicopter tour over Florence, or a gourmet wine tasting in one of Florence’s hidden cellars.

La Gemma Hotel’s pièce de résistance is undoubtedly its first flour, gourmet restaurant, LUCA’s by Paolo Airaudo. This high-end dining concept showcases Tuscan cuisine in the head chef’s trademark contemporary style.

Italian/Argentinian Chef Airaudo has worked in prestigious restaurants from Geneva to Hong Kong, and achieved two Michelin stars for his restaurant Amelia by Paulo Airaudo in San Sebastian. Tuck into fresh, seasonal ingredients where classical Italian cuisine is elevated to new heights with an innovative twist and exceptional artistry.