Beat the European Summer Heat at Sir Richard Branson’s Swiss Mountain Retreat

17 June 2024 – As temperatures during the summer in mainland Europe continue to increase year on year, Virgin Limited Edition offers holidaymakers the opportunity to forgo the scorching heat of typical summer destinations and bask in the refreshing mountain air at Sir Richard Branson’s Verbier retreat The Lodge.

The luxurious mountain retreat opens its doors for hotel-style bookings from 14^th June – 15^th September 2024, presenting the perfect summer getaway nestled amidst the majestic Swiss Alps and charming Alpine villages. Picture mornings filled with energising yoga sessions, afternoons exploring picturesque Verbier or cycling scenic mountain trails, and evenings spent soaking up breathtaking views from the hot tub with a glass of bubbly in hand.

Operated as an exclusive use chalet in the winter months, The Lodge opens its doors this summer to parties of all sizes, including couples, families, and solo travellers to experience the chalet, hotel style on an All-Inclusive basis, comprising of gourmet meals, as well as daily afternoon tea, premium drinks and champagne. Offering nine stunning bedrooms and suites, sleeping up to 18 adults, the Lodge will operate on an individual stay basis with the option to book exclusive use if the whole property is desired.

The Lodge serves as the perfect base for exploring the Swiss Alps by bike, with Verbier renowned for its prestigious cycling events and hundreds of kilometres of biking trails. Hikers will also find plenty to enjoy, from leisurely strolls to challenging 7-hour treks, and for those seeking new ventures, The Lodge offers opportunities to try authentic rock climbing and paragliding sessions. Following a day of exploring in the mountains, guests can kick back and relax in the indoor swimming pool, steam room and indoor and outdoor hot tubs. Children are also well catered for via a tailored ‘Lodge Rangers’ programme of fun and educational activities.

Culinary delights await as The Lodge’s world-class chefs serve up delectable meals for guests. Passionate about sourcing food sustainably, the chefs prioritise local and seasonal ingredients, ensuring every dish is fresh and flavourful. In summer, guests can expect apricots, wild berries, herbs, and elderflower foraged from the gardens and surrounding mountains and cheese made by local cheesemaker Marc Dubosson.

Verbier offers a plethora of activities for all interests. Adventurous guests can take cable cars to the summit of Mont Fort, challenge their golf skills on many high-altitude courses, enjoy family horse treks, or simply stroll through charming streets filled with boutiques and designer shops. Music lovers can take advantage of the open-air concerts and music festivals that take place during the summer months, whilst equestrian fans can plan their trip around their favourite show jumpers.

Rates at The Lodge start from CHF 990 per room per night during the summer season based on two adults sharing and include all food and drink. For more information or to book, visit https://www.virginlimitededition.com/the-lodge , email enquiries@virginlimitededition.com, or call +44 (0) 208 600 0430