2025 Travel Trends: Hilton Unveils Annual Trends Report

Restorative sleep retreats or thrill-seeking adventures?

Multi-generational trips or solo travel?

Digital detox or high-tech travel? How do consumers plan to travel in the year ahead?

Launched today, Hilton’s 2025 Trends Report: The Vacation Maximized unveils the rising travel trends predicted to ignite conversation and innovation, while reshaping the travel experience in 2025. Incorporating findings from a new survey, executive and expert insights, internal data and more, the report found:

• Sleep Divorce: 37% of travelers prefer to sleep in a separate bed from their partner when traveling, and most parents think it’s best to sleep apart from their kids.
• The Gen Alpha Effect: 70% of global respondents who travel with children choose vacation destinations based on kids’ needs and interests.
• MeMooners Rising: Nearly 50% of global respondents reported they often travel by themselves, and 64% of solo travelers consider a good book their favorite travel partner.
• News Break: 20% of global travelers don’t pay attention to the news on vacation – more now than they have in the past.