Oliver Hospitality Hotel Group Announces Boutique Loyalty Program & NEW Properties

Nashville-based Oliver Hospitality, is a boutique hotel development and management company encompassing six properties, with a few on the way.

Oliver Hospitality was founded in 2009 on the idea that old and new properties alike could be reworked into engaging, thoughtful and original spaces for their communities.

Invited by Oliver is the brand’s newly launched loyalty program with perks, VIP events, special offers, and is a testament to the fanfare and enthusiasts behind the brand with nearly 10,000 signups within its first two weeks. Perhaps you would consider a news item or roundup story on boutique hotel groups establishing loyalty programs? Happy to pull additional brand examples, or share commentary from Oliver Hospitality’s leadership team on how they are engaging their guest differently with a development boom on the horizon.

The brand portfolio includes the below hotels.

• The Oliver Hotel, Knoxville – The brand’s flagship 28-room boutique hotel in downtown Knoxville, Tennessee is housed in an iconic 1876 building that offers as many modern amenities as it does stories from its colorful past. Peter Kern Libraryis Knoxville’s exclusive speakeasy and a beloved institution, and Oliver Royale hosts nightly dinners and lively weekend brunches.
• Fairlane Hotel – Nestled in the center of Nashville, Tennessee’s bustling business district, the retro-modern Fairlane Hotel is housed in an iconic mid-century building that boasts rooms just as glamorous as its façade. Known as a locals’ hub with a full social calendar of events, there’s also dining, drinking and lively happy hours found at Ellington’srestaurant on the 4^th floor and Union Teller Diner & Bar in the lobby.
• Lodge at Marconi– History meets the healing power of nature at this modern 45-room hotel retreat within a 62-acre historic state park overlooking Tomales Bay in Marshall, California, just an hour north of San Francisco.
• Station House Inn – The 96-room boutique property has been a leading basecamp to explore South Lake Tahoe, California since the 70s, with luxe resort amenities and easy access to all the best attractions from the alpine lake to ski resorts to casinos.
• Hotel Clermont – Celebrating its milestone 100^th anniversary this year, the Atlanta, Georgia hotel and beloved landmark is located on the historic Ponce de Leon Avenue and features 96 carefully appointed rooms. Tiny Lou’sFrench-American brasserie is a popular choice for locals and guests alike, with a new esteemed Chef overseeing seasonal menus.
• The Oliver Hotel, Oxford – Renovated in summer 2023 and reopened last August, the brand’s second namesake property in downtown Oxford, Mississippi, features a country-club aesthetic that blends tradition and history. Its Kingswoodrestaurant and Nightbird speakeasy are popular amongst locals and guests alike.
• SOON TO OPEN:Riverview Square (Clarksville, TN) + The Andrew Johnson Hotel (Knoxville, TN)… details to come!