NHL All-Star Weekend Returns to Toronto After 20 Years

TORONTO, CA (January 25, 2024) – In a triumphant return to its birthplace after two decades, the National Hockey League (NHL) All-Star Weekend is set to ignite the heart of Toronto at the Scotia Bank Arena on February 2-3, 2024. The Destination Toronto Sales team, instrumental in securing this prestigious bid, is seizing the opportunity to position Toronto as the ultimate destination for American businesses and corporations looking to host large groups.

Toronto’s bustling landscape and innovative business culture make it an ideal setting for corporate events. The NHL All-Star Weekend provides a unique platform for showcasing Toronto’s prowess as a leading destination for large-scale business gatherings. The Destination Toronto Sales team played a pivotal role in securing this bid, reinforcing the city’s commitment to fostering partnerships and attracting international business ventures.

According to Paula Port, Destination Toronto’s Vice President of Global Marketing, “Having an in-demand sporting event like the NHL All-Star Game in Toronto highlights the city’s thriving sports market and our capacity to host and attract international fans. Once in our city, these visitors will also experience arts, culture, theatre, and the city’s diverse culinary scene; and with a winter event like the NHL All-Star Game, the visitor spending is coming during a vital need period for the city.”

Adding to the city’s momentum, January witnessed the inaugural Women’s Hockey League game in Toronto on January 1, underscoring the city’s dedication to inclusivity in sports. Toronto stands at the forefront of pushing women’s sports forward, symbolizing a commitment to diversity and equal representation.

Media opportunities abound at the NHL All-Star Weekend in Toronto, with key players, industry leaders, and Destination Toronto representatives available for interviews and insights. The event offers a unique lens into various compelling story angles:

1. The Toronto Return of NHL All-Star Weekend after 20 Years

Explore the nostalgia and excitement surrounding the NHL All-Star Weekend’s return to its roots in Toronto, bringing together hockey enthusiasts from around the globe.

2. How Destination Toronto Secured NHL All-Star Weekend’s Return

Dive into the behind-the-scenes efforts and strategic planning that led to Toronto winning the bid for the NHL All-Star Weekend, showcasing Destination Toronto’s role as a pivotal player in the city’s success.

3. The Business of Sports in Toronto

Examine Toronto’s thriving sports industry and its impact on the local economy, highlighting opportunities for American businesses to engage with the city’s dynamic market.

4. Future of Sport, AI & The Fan Experience in Toronto

Delve into Toronto’s cutting-edge approach to sports, including innovations in technology, artificial intelligence, and the evolving fan experience that sets the city apart on the global stage.

5. How Toronto is at the Forefront of Inclusivity in Sports

Explore Toronto’s commitment to inclusivity in sports, particularly with the introduction of the Women’s Hockey League game, showcasing the city’s dedication to fostering diversity and equality in the sports arena.