Punta Cana, Dominican Republic (Feb. 2, 2026) – W Punta Cana, Adult All-Inclusive, the first all-inclusive resort under W Hotels, is pleased to announce the appointment of Patricia Alvarez as Director of Sales & Marketing. A seasoned hospitality executive and Dominican Republic native, Alvarez joins the leadership team at a defining moment as the resort continues to reshape the all-inclusive category through bold design, elevated service, standout culinary programming, and the unmistakable energy of the W Hotels brand.
In her new role, Alvarez will oversee all sales, marketing, and revenue-driven initiatives for W Punta Cana, leading market expansion, brand positioning, and strategic partnerships that drive long-term commercial performance. Her appointment further strengthens the resort’s position as a trailblazing luxury lifestyle destination in the Caribbean.
“It is an honor to join the leadership team at W Punta Cana and help shape a resort that is redefining the all-inclusive experience,” said Alvarez. “As a Dominican Republic native, I’m especially proud to be part of a destination that celebrates the culture, energy, and spirit of our island while positioning Punta Cana on the global luxury stage.”
Alvarez brings more than two decades of hospitality experience leading high-performing commercial teams across the Caribbean, Latin America, Mexico, the United States, and Canada. Recognized as a dynamic and results-driven leader, she has played a pivotal role in more than ten successful hotel openings and brand transformations, driving revenue growth, launching new concepts, and forging high-impact industry partnerships.
Throughout her career, Alvarez has held senior commercial leadership roles with some of the hospitality industry’s most respected brands, including Marriott International, Karisma Hotels & Resorts, AM Resorts, and Meliá Hotels International. In 2024, she joined Marriott’s all-inclusive segment, where she has led comprehensive commercial strategies encompassing brand positioning, digital marketing, public relations, revenue collaboration, and key account management.
Alvarez holds an MBA from Pontificia Universidad Católica Madre y Maestra and a Bachelor’s Degree in Hotel Management, with degree equivalency validated by the University of Toronto. She is a Certified Meeting Specialist (CMS) and is fluent in English and Spanish, with additional proficiency in French and Portuguese.
W Punta Cana, Adult All-Inclusive invites guests to experience a bold new expression of luxury hospitality, where design, music, culture, and cuisine converge in an adults-only escape rooted in the spirit of the Dominican Republic. From immersive dining and vibrant social spaces to wellness-driven programming and striking architectural design, the resort offers a liberated take on the all-inclusive experience. With Alvarez leading commercial strategy and brand positioning, W Punta Cana is poised to strengthen its global presence, deepen industry partnerships, and continue setting a new benchmark for lifestyle-driven travel in the Caribbean.
For more information about W Punta Cana, Adult All-Inclusive, visit: https://www.marriott.com/en-us/hotels/pujwh-w-punta-cana-adult-all-inclusive.
