With the Stanley Cup Playoffs officially igniting hockey fever across North America, a new kind of faceoff is making waves in Canada’s tourism and business communities.
In a lighthearted move, Destination Toronto CEO Andrew Weir has issued a public challenge to Ottawa Tourism CEO Michael Crockatt over the Battle of Ontario series between the Toronto Maple Leafs and the Ottawa Senators. The bet? The “losing” CEO must travel to the winning city and become its biggest fan for a day, acting as an influencer for a day, promoting local businesses, attractions, and the city’s best hidden gems across their social channels.
This wasn’t part of a PR campaign or strategic roll-out, but a genuine show of sportsmanship and civic pride that’s resonating far beyond Ontario. But make no mistake: Toronto’s sports tourism momentum is real. Fresh off hosting NHL All-Star Weekend, welcoming the first Canadian NBA and WNBA franchises, attracting high-profile investors like Serena Williams, and hosting the upcoming FIFA World Cup, Toronto is cementing itself as a global hub for sporting events, meetings, and large-scale experiences.
As Weir marks his first year as CEO, moments like this show how Destination Toronto is leaning into its identity, bold, collaborative, and proud, and using cultural touchpoints to inspire event planners, investors, and business leaders to think of Toronto first.
Destination Toronto CEO had this to say regarding this Canada hockey rivalry, “This is a good-natured challenge between two tourism champions who are proud of their cities and passionate about the game. It reflects what makes Toronto special, we take our sports seriously and know how to host major moments with heart. With our vibrant culture, global connectivity, and proven track record, Toronto’s not only a great destination, but a smart choice for major events.” Andrew Weir, CEO, Destination Toronto
