Barcelona, Spain (November 13, 2025) – Majestic Hotel & Spa Barcelona, one of the city’s most prestigious and iconic properties, continues to uphold its legacy of elegance, tradition, and excellence in luxury hospitality. Located along Passeig de Gràcia—Barcelona’s most exclusive and architecturally celebrated avenue—the hotel has long stood as a benchmark for refined service and timeless sophistication, shaping the city’s five-star hotel scene for over a century.
Majestic Hotel & Spa Barcelona is pleased to announce the appointment of Luis Cobo as its new General Manager, who joins the property with a commitment to preserving and further elevating the high standards of quality and personalized service that define this emblematic hotel. Cobo succeeds Pascal Billard, whose distinguished leadership strengthened the hotel’s international reputation and positioned it among Europe’s top five-star accommodations.
“It’s an honor to join Majestic Hotel & Spa Barcelona, a historic icon of European hospitality. I take on this new challenge with great enthusiasm and dedication, with the goal of continuing to elevate Majestic’s legacy through excellence, authenticity, and a true passion for service—while introducing creative initiatives that inspire new guest experiences,” said Luis Cobo, General Manager of Majestic Hotel & Spa Barcelona.
With an extensive international background in luxury hotel management, Cobo joins the Majestic following a successful tenure as General Manager at Park Hyatt Dubai, where he oversaw both the hotel and its exclusive golf resort. During his leadership, he drove consistent growth, spearheaded the development of 22 new luxury villas, and forged innovative culinary partnerships. Under his direction, the property earned several notable accolades, including Condé Nast Traveler Readers’ Choice – Best Hotel in the Middle East (2022), Time Out Dubai – Best Brunch (2021 & 2022), and World Travel Awards – Best Golf Course in the Middle East (2023).
A graduate in International Hotel Management from Les Roches Marbella, Cobo has built his career with prestigious brands such as Four Seasons and Maybourne Group, holding key leadership roles across London, Paris, Bora Bora, and Dubai. His management approach combines strong operational expertise with a strategic vision focused on service excellence and guest-centric innovation.
Malco Par, CEO of Majestic Hotel Group, added: “We’re delighted to welcome Luis Cobo to the Majestic family. His extensive international experience and proven leadership in luxury hospitality will be essential to reinforcing Majestic’s position as one of Barcelona’s most emblematic and celebrated hotels—and a standout within Europe’s luxury landscape.”
With this appointment, Majestic Hotel & Spa Barcelona reaffirms its ongoing commitment to innovation, excellence, and the seamless fusion of its classic spirit with the evolving expectations of today’s discerning travelers.
This milestone comes at the close of an exceptional year for the property, marked by prestigious awards and industry recognition. Among its 2025 achievements, Majestic was named Best Classic Luxury Hotel in Spain at the Beyond Luxury Awards and earned the title of Best Hotel Brunch in Spain at the Hotel & Mantel Awards by Condé Nast Traveler España. The hotel has also been nominated for Best Emblematic Hotel in Spain at the Travel + Leisure España Awards, further cementing its reputation as one of the most admired and enduring icons of luxury hospitality—a true reflection of the spirit and elegance of Barcelona.
