December 17, 2025 – Le Sereno St. Barths announces the appointment of Carlos de la Barra as its new General Manager. With more than two decades of experience across leading luxury hotels, Carlos has held senior roles with internationally recognised brands including Atlantis the Palm Dubai, The Ritz-Carlton, Bulgari Hotels & Resorts, The Resort at Pedregal, now a Waldorf Astoria Property, One & Only Palmillan and Rosewood Villa Magna.
A graduate of Les Roches Hotel Management School in Switzerland, Carlos has worked throughout Asia, Europe and Mexico. His background reflects a deep understanding of luxury environments shaped by design, a clear focus on service culture and experience within properties known for their architectural identity and refined guest experience.
At Le Sereno, Carlos will oversee operations and support the continued development of the hotel’s luxury standards in alignment with Sereno Hotels’ philosophy. The group is known for its intimate, design-led properties, including Il Sereno Lago di Como and Villa Pliniana, and for an approach that balances architectural precision with an elegant, contemporary style of hospitality. Carlos will contribute to this direction while maintaining the personalised, discreet service for which Le Sereno is recognised.
“We are pleased to welcome Carlos to Le Sereno,” says Luis Contreras, CEO and Founder of Sereno Hotels. “His experience with respected luxury brands and his approach to elevated service make him an excellent fit for the property as we look ahead.”
Carlos joins Le Sereno at the beginning of the 2025–2026 season.
Situated on the Grand Cul de Sac marine reserve, the award-winning Le Sereno is an intimate beachfront property designed by Christian Liaigre. With 39 suites and three four-bedroom villas, the hotel is known for its architectural clarity, sense of privacy and its contemporary interpretation of Caribbean luxury. Its lagoon-front setting, combined with discreet, attentive service, has established Le Sereno as one of the region’s most distinctive and sought-after destinations.
