MYRTLE BEACH, SC (June 2025) – Just steps from the sea and brimming with Southern sparkle, voco The Shelby – Myrtle Beach officially opens today, inviting guests to relax, play, and stay their way in a boldly reimagined beachside retreat. Part boutique hideaway, part social playground, this whimsically coastal escape is where memories are made. Nicknamed the “Grand Strand” for its expansive, uninterrupted 60-mile stretch of coastline, a vibrant new chapter begins in Myrtle Beach’s storybook. The Shelby is the first voco hotel by IHG in South Carolina and a heartfelt tribute to its namesake: Shelby Ann Byrd, Myrtle Beach’s legendary hostess, athlete, entertainer, and coastal spirit. With every detail designed to honor her storied joie de vivre, voco The Shelby is not just a hotel, it’s a sun-kissed state of mind.
“At voco The Shelby, we’ve created something that feels both refreshingly nostalgic and entirely new, where guests can truly come out of their shell,” said Thomas Cooke, General Manager, voco The Shelby – Myrtle Beach. “From live local music to flavorful fare at The Palm & Pebble, every detail is meant to surprise, delight, and welcome. We can’t wait to welcome guests this summer and share all the magic Myrtle Beach has to offer.”
voco The Shelby’s 241 guest rooms and suites form a seaside sanctuary with retro-inspired interiors, featuring ocean views, private balconies, and playful design details. Guests are welcomed with warm Southern hospitality and offered locally handmade saltwater taffy at check-in. Within each guest room, modern comforts abound, from La Colombe coffee to Apotheke bath products and an in-room digital adventure guide offering insider tips for exploring Myrtle Beach. Myrtle Beach may be known for its waves, but at voco The Shelby, nostalgia is the star. Original mid-century signage, site-wide murals, and cheeky touches help every stay feel uniquely, unmistakably Myrtle Beach.
A serene lazy river and a spacious pool comprise The Shelby Beach Club, a relaxed oceanfront setting for sipping, mingling, and enjoying the Myrtle Beach breeze. On Fridays and Saturdays, guests can unwind with live music from local talent. Over at The Palm & Pebble, a stylish all-day restaurant and bar home to mouthwatering warm butter lobster rolls, the daily Shelby Happy Hour runs from 4–7 p.m., featuring craft cocktails and coastal small plates in a vibrant indoor-outdoor setting. Saturdays begin with grounding yoga on the lawn, led by a local instructor, setting the tone for a mindful Myrtle Beach morning.
For weddings, reunions, brainstorms, or board meetings, voco The Shelby offers over 1,300 square feet of flexible event space. Framed by panoramic ocean views and floor-to-ceiling windows, the intimate oceanfront meeting room flows seamlessly into a lush courtyard—perfect for cocktail hours, alfresco receptions, and social gatherings under the stars. With curated catering from The Palm & Pebble and playful programming add-ons like yoga on the lawn, every event becomes an effortlessly memorable Myrtle Beach moment.
Conveniently located just off Kings Highway, a few steps from the Myrtle Beach Boardwalk and SkyWheel, and minutes from the airport, voco The Shelby places guests in the center of it all.
To celebrate the grand opening, the hotel is offering a special grand opening package that includes a
$25 daily food and beverage credit and complimentary welcome drinks for two upon arrival. Rates start at $289/night. For more information or to book a stay, please visit www.theshelbymyrtlebeach.com, download the IHG One Rewards mobile app, or follow along on Instagram at @vocotheshelbymyrtlebeach.
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