FORTVILLE, IN — October 14, 2025 — Northwestern Golf, one of America’s most respected and enduring golf equipment manufacturers, proudly announces that two-time major champion and global golf icon John Daly has joined the company as a partner and Global Brand Ambassador — marking a major milestone in the brand’s next chapter of growth and innovation.
This partnership unites one of golf’s most recognizable personalities with a company whose roots trace back nearly a century. Known for his unmatched power, charisma, and authenticity, Daly embodies the spirit of Northwestern Golf’s revival — bold, unapologetic, and driven by a love for the game.
As part of his role, Daly will represent Northwestern Golf in global marketing initiatives, digital and broadcast media, and key brand events. He will also collaborate on upcoming product introductions, including the Thunderbird Performance Series, which showcases exceptional distance, precision, and craftsmanship rooted in Northwestern’s legacy of quality and value.
“John Daly isn’t just a face of the brand — he’s part of the team,” said Mike Morgan, President and CEO of Northwestern Golf. “His authenticity, charisma, and power resonate deeply with golfers everywhere. John’s partnership with Northwestern reinforces our mission to restore one of America’s most historic brands to prominence while celebrating golf’s surging popularity, especially with the influx of new players to the game.”
“John Daly represents everything Northwestern Golf stands for passion, performance, perseverance, and value,” added Joseph A. Altomonte, Chairman of the Board. “This partnership marks a pivotal milestone in our resurgence. Together, we’re not only reigniting a legacy but inspiring a new generation of golfers to play boldly and believe in the enduring American spirit of the game.”
“Working directly with John has been incredible,” said Travis Miller, Vice President of Northwestern Golf. “His energy and enthusiasm for what we’re building are contagious. This partnership isn’t just an endorsement, it’s a shared belief in what golf can be: fun, fearless, and for everyone.”
“Northwestern Golf is part of golf history, and I’m proud to help bring it back,” said John Daly. “I’ve always played my own way, and that’s exactly what Northwestern stands for. Power, personality, and a little bit of attitude. I’m proud to be a part of it.”
Founded in 1929, Northwestern Golf became the world’s largest manufacturer of golf clubs, supplying millions of players with accessible, high-quality equipment that defined generations of golfers. Now, under a revitalized leadership team and renewed vision, the company is reclaiming its place as a premier American golf brand — blending tradition, technology, and timeless design.
Daly’s involvement marks a defining moment in Northwestern Golf’s evolution — uniting the brand’s legendary heritage with a fearless new era of innovation, authenticity, and partnership.
