Los Angeles, California, April 15, 2025 — Impression Isla Mujeres by Secrets, a Hyatt Inclusive Collection resort, has been named The Most Instagrammable Hotel in the World for 2025 by luxury trade publication, Luxury Travel Advisor. Following the resort’s first victory in this contest in 2024, Impression Isla Mujeres by Secrets is now one of only two resorts to secure two consecutive wins in the history of the competition.
This prestigious recognition resulted from a highly competitive selection process followed by a 64-hotel bracket-style tournament across four regions: North America; Latin America & Caribbean; Europe, Middle East & Africa; and Asia, Indian Ocean & South Pacific. The six-round competition is open to a public voting process, allowing participating readers to determine which properties advance and ultimately crown the champion. For the second year in a row, Impression Isla Mujeres by Secrets is the only all-inclusive resort to reach the “elite eight” round and prevailed against some of the most notable entities in the luxury hospitality industry. According to Luxury Travel Advisor, after tallying more than 33,800 votes throughout the competition, the reigning champion secured 72% of the vote in the final round to retain the title of The Most Instagrammable Hotel in the World for 2025.
“We are truly honored to be named ‘The Most Instagrammable Hotel in the World’ for the second consecutive year,” said Mourad Essafi, General Manager of Impression Isla Mujeres by Secrets. “The property is designed to reflect and emphasize the natural beauty of the island. Multiple terraces, four-tiered infinity pools, and strategic placements of floor-to-ceiling glass windows offer sweeping views of blue skies melting into turquoise waters from every corner. These awe-inspiring vistas make capturing the beauty and magic of each moment effortless, and it is a privilege to be part of our guests’ memories and the visual journeys they share with the world.”
Impression Isla Mujeres by Secrets sets new standards for the luxury all-inclusive experience, offering unparalleled personalized service through its Endless Privileges® program, unlimited world-class dining at five gourmet a la carte restaurants, captivating experiences both on and off property, and access to a state-of-the-art spa that offers holistic wellness services. Built gracefully into the natural landscape of Isla Mujeres’ southern side, the private-island-like resort is the 10th brand in Hyatt’s Inclusive Collection portfolio. Accessible by 35-minute private catamaran transfer, helicopter or ferry, the secluded property features 125 oceanfront suites with private terraces, personal Mayan relaxation tubs, and breathtaking views of the Caribbean Sea.
More than just an Instagram-worthy escape, Impression Isla Mujeres by Secrets is a resort with purpose and is dedicated to protecting the biodiversity of the destination. Sustainably-minded practices and eco-friendly design are seamlessly integrated into the functional operations of the resort, including the use of solar panels for water heating, limiting single-use plastics, and adorning the property with purpose-driven art. Impression Isla Mujeres by Secrets also partners with the local Saving Our Sharks Foundation to protect the region’s reefs and marine life. The luxury resort donates a portion of revenue from every stay to Saving Our Sharks and invites guests to adopt a shark or take part in tagging expeditions.
True luxury isn’t about excess—it’s about ease—and at Impression Isla Mujeres by Secrets, the term all-inclusive takes on an entirely new meaning. This is a place of refinement, where luxury is measured not by surplus, but by the thoughtfulness of every detail and the anticipation of every need. To learn more about Impression Isla Mujeres by Secrets and to book an upcoming stay, visit Impression by Secrets website or follow along on Instagram.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
