In the summer 2024, Jasper, Alberta, faced its most significant wildfire in over a century, with flames sweeping across more than 32,000 hectares, impacting homes, businesses, and treasured forests. Yet from this challenge emerged a remarkable story of resilience. The community rallied, recovery efforts were swift, and by September, Jasper fully reopened to travelers — ready to welcome visitors with the same stunning mountain beauty, iconic experiences, and warm hospitality that make it one of Canada’s crown jewels.
Now, Jasper needs travelers more than ever.
By returning to Jasper, travelers play a direct role in supporting the town’s ongoing recovery. Tourism fuels the local economy, helping businesses, accommodations, restaurants, and tour operators bounce back stronger. But it’s not just about spending money — it’s also about traveling responsibly. Visitors can help by respecting any remaining area closures, being mindful of the recovery process, and seizing the unique opportunity to witness nature’s resilience firsthand.
Many of Jasper’s top attractions — Maligne Lake, Pyramid Lake, the Jasper SkyTram, Miette Hot Springs, and Athabasca Falls — remain unchanged and fully operational. Meanwhile, the surrounding landscapes offer a new kind of experience: the chance to witness forest regeneration in real time. Educational activities, guided hikes, and local tours not only deepen visitors’ understanding of the environment but also contribute directly to conservation and community efforts.
For those wondering about safety, Parks Canada and the Municipality of Jasper have robust wildfire response plans in place — including evacuation procedures, communication systems, and firefighting resources — ensuring visitors can explore with confidence.
The message is clear: by visiting Jasper now, travelers don’t just get the trip of a lifetime; they become part of a powerful recovery story. Together, we can help Jasper rise stronger, while deepening our connection to one of Canada’s most awe-inspiring destinations.
