Puerto Vallarta, Jalisco (September 29, 2025) – Hilton Vallarta Riviera All-Inclusive Resort proudly welcomes Rafael Romero as its new Director of Sales and Marketing, a strategic appointment that underscores the resort’s commitment to elevating its luxury all-inclusive experience on Mexico’s Pacific coast. With over 25 years of leadership in hospitality, Romero will drive the resort’s commercial strategy, further positioning Hilton Vallarta Riviera as a benchmark of innovation and excellence along the Bay of Banderas.
Romero joins the resort with a distinguished career spanning leadership roles at prestigious properties throughout Mexico, including Las Palmas by The Sea, Garza Blanca Resort, and Hoteles Buenaventura. Most recently, he served as Director of Sales at Palmar Beach Resort Riviera Maya. Recognized for his visionary approach, he has consistently enhanced visibility and competitiveness in both domestic and international markets.
“Hilton Vallarta Riviera represents the pinnacle of all-inclusive luxury in Puerto Vallarta, and I am honored to join a property with such an outstanding reputation,” says Romero. “My goal is to continue strengthening the resort’s position as a premier destination while creating strategies that connect deeply with both leisure and group travelers.”
Beyond his professional expertise, Romero brings the same dedication and discipline to his personal life. A passionate marathon runner for over a decade, he has competed in the World Marathon Majors in New York, London, Chicago, and Berlin. He also enjoys open-water swimming along Puerto Vallarta’s beaches, an activity he views as essential for building perseverance – qualities he applies in his leadership.
“Rafael’s appointment marks an exciting new chapter for Hilton Vallarta Riviera,” says Yulio Beracierto, General Manager of Hilton Vallarta Riviera. “His deep industry knowledge, proven leadership, and genuine passion for hospitality will play a vital role in driving the resort’s growth and ensuring our guests continue to enjoy the highest level of service and luxury.”
The addition of Romero strengthens Hilton Vallarta Riviera’s leadership team at a time when the resort continues to invest in its guest experience, from elevated culinary offerings across 18 restaurants and bars to wellness and lifestyle programming designed to inspire connection and relaxation.
For more information about Hilton Vallarta Riviera All-Inclusive Resort, please visit Hilton.com.
