Parker, Colorado (February 4, 2025) – The Swing Bays, the rapidly growing golf and fitness franchise, announces a significant expansion into North Carolina with five new locations, marking its evolution into a true coast-to-coast brand. This multi-unit development agreement showcases the brand’s accelerating national growth and proven business model.
In 2024, The Swing Bays partnered with franchise development leader, Fransmart. This strategic move strengthens the franchise brand’s presence on the East Coast while complementing its established West Coast operations. The North Carolina franchisees, Phil and Nancy Gugliotta, will build locations across key markets throughout the state, adding to The Swing Bays’ expanding footprint.
“We see dozens of franchise brands every day as Franchise Consultants, but The Swing Bays was one that stood out,” said North Carolina franchisees Phil and Nancy Gugliotta. “We’re golfers so it was easy to appreciate Dustin Miller’s philosophy with golf training, fitness, and community all in one place. When we discovered The Swing Bays, we realized it wasn’t just a solution for us—it was something the market desperately needed, and the simple operation model made sense. We’re excited to bring this concept to life in North Carolina to help others improve their golf games and have a home base year-round.”
The expansion aligns with changing golf demographics, as 75% of new golfers are exploring the sport through indoor facilities first. North Carolina, with its $4.2 billion golf economy and year-round golf culture, represents a prime market for The Swing Bays’ innovative concept, which combines high-tech golf training, fitness, and social elements under one roof.
The Swing Bays Founder and PGA professional Dustin Miller added, “This expansion represents a pivotal moment for The Swing Bays as we achieve true national brand status. Our success in attracting multi-unit franchisees validates our business model and strong unit economics. It’s been our dream to bring The Swing Bays to more regions and North Carolina already has an active golf community that we’re excited to tap into.”
The Swing Bays continues to attract franchisees with its compelling business model featuring eight diverse revenue streams, low labor requirements, and streamlined operations. There’s a bar but not a full kitchen, making the buildout process more simple than similar concepts. The Swing Bays has partnered with franchise development company Fransmart and is actively seeking franchisees for other prime territories nationwide. For more information on becoming a Swing Bays franchisee, visit https://fransmart.com/brand/the-swing-bays/
