This World Cup, the best seat in the house isn’t in the stadium — it’s high above Times Square at Beast & Butterflies, inside of M Social Hotel Times Square New York, where the matches come with skyline views, flowing Heineken, and electric energy.
The rooftop lounge will be transformed into a soccer-lover paradise, with larger-than-life screens broadcasting every heart-pounding moment. Fans can sip on ice-cold Heineken, dig into globally inspired match-day bites, and cheer alongside fellow superfans, all while the lights of Times Square glitter just beyond the glass.
But it’s not just about watching, because between matches, guests can get in on the action themselves by battling it out at the foosball tables, taking shots on a mini soccer pitch tucked, or playing soccer bingo. And when the favored team scores? Expect cheers and the kind of rooftop celebration only New York can deliver.
Whether guests are decked out in their country’s colors or just along for the vibe and the beer, Beast & Butterflies is where the world comes together for one match, one rooftop, one unforgettable World Cup experience at a time.
