The Macallan has unveiled an exclusive, month-long activation at John F. Kennedy International Airport’s Terminal 4, showcasing the new Harmony Collection IV Guardian Oak.
As part of their 200th-anniversary celebration last year, The Macallan released two new whiskies in collaboration with Cirque du Soleil for the fourth edition of the Harmony Collection series: Harmony Vibrant Oak and Harmony Guardian Oak. This release not only celebrates the brand’s mastery but also embraces the re-use of natural materials in its packaging, creating beauty from resources at the end of their natural lives.
From now through the end of April, travelers passing through Terminal 4 will encounter a captivating podium, spotlighting the Harmony IV Guardian Oak bottle and the unique Cirque du Soleil collaboration. This timely release invites travelers to discover an extraordinary story in every sip, perfectly timed for their return to global exploration.
To further enhance the experience, the activation includes:
- Purchase Opportunity: The Macallan Harmony Guardian Oak is available for purchase at JFK Terminal 4 for an SRP of $185.
- Sensory Experience Tray: An interactive experience highlighting the journey of sherry-seasoned oak, with scented oak chippings in “acorn” glasses showcasing the evolution from virgin oak to aged whisky.
- Character Discovery: A display connecting The Macallan’s Six Pillars to the characters from Cirque du Soleil’s “SPIRIT,” revealing the story behind the collection.
- Personalized Gifting: Travelers can add a touch of elegance to their purchase with a complimentary branded ribbon from The Macallan.
ABOUT
The Macallan Harmony Guardian Oak, exclusively crafted for global travel retail, arrives at a pivotal moment as travelers reconnect with the world, seeking exceptional experiences. This activation at JFK Terminal 4 provides a perfect opportunity to engage with The Macallan’s mastery, showcasing the rich, complex flavors derived from European sherry-seasoned oak casks and the captivating narrative inspired by Cirque du Soleil’s “SPIRIT.” The packaging itself features Davonna from Cirque du Soleil’s ‘SPIRIT,’ with purple hues symbolizing wisdom and maturity, reflecting the whisky’s sophisticated character and maturation in sherry-seasoned casks.
TASTING NOTES
- Nose: Rich dried fruits of dates, figs and raisins mingle with orange peel, dark chocolate and hints of warming nutmeg.
- Palate: Sticky ginger syrup sweetness and a burst of orange lead to opulent glazed dates, cherries and plump sultanas alongside rich oak and sweet spices.
- Finish: Long and rich with oak and star anise.
- Color: Mature Acorn.
- Five Key Descriptors: Dates; Orange; Rich Oak; Raisins; Baking Spices.
- ABV: 44.2%
