Willowbrook, IL., September 25, 2026 – Club Champion, the globe’s leading custom golf club fitter, is taking its expertise to golf’s biggest stage through its relationship with Scott E.G. Golf, bringing Club Champion services and SST PURE (shaft analysis technology that identifies the most stable orientation for each club before installation) technology directly to the PGA Tour.
For Club Champion founder Nick Sherburne, the move represents much more than a Tour presence. It brings the Club Champion story full circle. In 1997, Sherburne was working the range at the Western Open outside Chicago when he was exposed to the PGA Tour equipment trucks and saw firsthand the level of detail, customization and expertise available to the best players in the world.
That experience sparked a simple idea: Why shouldn’t every golfer have access to this? That idea ultimately became Club Champion.
Nearly three decades later, Club Champion has built its business around bringing that Tour-level approach to golfers of every ability – from players picking up a club for the first time to elite amateurs and professionals. Now, through Scott E.G. Golf, that expertise has made its way back to where the inspiration began: the PGA Tour.
“This is an incredibly special moment for me and for Club Champion,” said Nick Sherburne, founder of Club Champion. “In 1997, I was working the range at the Western Open and watching what happened inside the Tour vans. The best players in the world had experts who could evaluate their equipment, make incredibly precise adjustments and find solutions based on performance. I remember thinking, ‘Why can’t the everyday golfer get this same level of service?’ That idea became Club Champion. Almost 30 years later, we’ve helped golfers at every level find equipment solutions that help them play better – and now we’re bringing Club Champion back to the Tour. That’s pretty cool.”
Tour-Level Expertise, Without a Single-Brand Agenda
Scott E.G. Golf operates one of the PGA Tour’s independent support trucks, providing equipment services, club building, product support and workspace for multiple golf equipment companies. Scott Garrison has provided equipment services to PGA Tour professionals since 1997 and has become one of the Tour’s most experienced independent club builders. The Scott E.G. Tour Truck provides a mobile workshop, equipment and storage for a variety of industry partners.
The independent nature of the truck closely mirrors Club Champion’s own brand-agnostic philosophy: start with the golfer, evaluate the performance and find the solution. Through the Scott E.G. Golf relationship, the Tour truck houses and supports brands and services including Club Champion, SST PURE, SuperStroke, KBS, ARETERA, Bettinardi and others, creating an independent resource for players looking for equipment solutions on Tour.
For Club Champion, that’s an important distinction. The goal isn’t to sell a specific club. It’s to solve a golfer’s problem. Whether that golfer is trying to win on the PGA Tour, break 80 for the first time or simply enjoy the game more, Club Champion believes the process should begin with understanding the player and using data, expertise and properly built equipment to improve performance.
From the PGA Tour to the Everyday Golfer – And Back Again
Club Champion was founded on the belief that the precision and customization traditionally reserved for Tour professionals should be available to everyone. Today, the company’s fitters use advanced technology, extensive equipment options and detailed club-building processes to help golfers identify combinations built around their individual swings rather than simply purchasing clubs off the rack.
The company’s SST PURE technology takes that precision even further by analyzing golf shafts to identify their most stable orientation before installation – a process that has been utilized by players at golf’s highest levels.
The presence with Scott E.G. Golf provides Club Champion and SST PURE another opportunity to work directly with the world’s best players while continuing to learn at the highest level of competitive golf.
“The Tour has always been a proving ground,” Sherburne said. “But what I’m most proud of is that the golfer walking into a Club Champion doesn’t have to be a Tour player to be treated like one. You can be a scratch golfer, a 20-handicap, or a beginner. The mission is the same: understand what you’re trying to accomplish, use data instead of assumptions, and find equipment solutions that can help you shoot lower scores.”
One Mission – Every Level of Golfer
Club Champion’s journey from the range at the 1997 Western Open to a nationwide custom-fitting business – and now back to the PGA Tour – reinforces the idea that has driven the company from the beginning: Great club fitting shouldn’t be reserved for great golfers. The Tour may represent the highest level of the game, but Club Champion’s mission remains focused on every golfer in between.
Because better golf doesn’t begin with simply buying new clubs. It begins with finding the right solution.
For more information on Club Champion, visit clubchampion.com.
