PALM BEACH, ARUBA (October 9, 2025) — This holiday season, The St. Regis Aruba Resort invites guests to step into a world of timeless elegance and festive grandeur at the island’s newest luxury hotel. From Champagne sabrage rituals to seasonally-inspired feasts and captivating live entertainment, the spirit of celebration will be reimagined in quintessential St. Regis style—where treasured traditions are thoughtfully reinterpreted for a new era. Drawing inspiration from the legendary Astor family, the original tastemakers behind the St. Regis brand, The St. Regis Aruba Resort is proud to present a curated calendar of seasonal experiences throughout December, each a tribute to the Astor’s legacy of impeccable hospitality.
Extraordinary House Celebrations Await
To fully immerse in the enchantment of the festive season, guests can partake in a series of extraordinary House Celebrations that embody the opulence of the Gilded Age. On Christmas Day, guests are invited to White Christmas at the Astors (11 AM-3 PM, $225 per guest, $113 per child under 12), a refined brunch served in the Astor Ballroom where guests will savor festive classics and international favorites, accompanied by live musical performances and a special appearance by Santa Claus for the resort’s youngest revelers. On December 28, visitors will be transported to a bygone era with An Evening at Jack’s Club—a sophisticated gathering at The St. Regis Bar featuring tastings of rare and aged Aruban rums, masterfully crafted cocktails, a four-course tasting menu, and the smooth rhythms of live jazz (7 PM-10 PM, $95 per guest).
As we prepare to ring the bell on New Year’s Eve, guests will have their choice of lavish celebrations, beginning with New Year’s Eve at Akira Back, an exclusive rooftop feast of bold Japanese-Korean flavors, live entertainment and fireworks hosted by acclaimed Chef Akira Back (6 PM-1 AM, exclusive available packages upon request). Those wishing to step back in time with an evening reminiscent of Caroline Astor’s famed high-society gatherings will delight in An Astor Affair—an extravagant dinner buffet in the Astor Ballroom, followed by music and fireworks on the Pool Deck to mark the arrival of the new year in unforgettable fashion (7 PM-1 AM, $375 per guest, $188 per child under 12).
Timeless Family Festivities
The St. Regis Aruba Resort’s first festive House of Celebration will offer bespoke experiences for guests of all ages and help families create treasured holiday memories. Throughout December, a daily Elf on the Shelf Scavenger Hunt will unfold as mischievous elves will be hidden in secret corners across the resort, waiting to be discovered. As anticipation builds for Christmas Day, young artists are invited to hone their creativity in a Holiday Ornament Making workshop (December 22, 2-4 PM) or enjoy a Gingerbread House Making class lead by the resort’s expert Pastry Chef (December 23, 2-4 PM, $80 per guest). On Christmas Eve, joyful Christmas Carols will fill The Great Hall with festive cheer (4-6 PM), followed by Family Movie Night—a cozy evening of cherished holiday classics, complete with hot chocolate and eggnog under the stars on Caroline’s Terrace. Budding chefs can do their aprons for the Little Chefs Academy on December 27, an interactive culinary experience where children and their parents will learn to craft delicious treats under the guidance of the resort’s culinary team (10 AM-12 PM, $105 per guest). Finally, families, couples and groups are invited to capture the joy of the season with complimentary portraits at the Festive Photo Moment in The Great Hall, available between 12-5 PM on Christmas Day and New Year’s Eve.
Seasonally Inspired St. Regis Rituals
Throughout December and into the New Year, The St. Regis Aruba Resort will be brought to life with signature rituals that capture the timeless glamour of the Astor legacy. Guests are invited to indulge in a series of House traditions, beginning with The Art of Bloody Mary Masterclass—a daily experience at The St. Regis Bar where expert mixologists guide guests in crafting their own signature Bloody Mary, reimagined with a festive twist. Each evening, the resort’s iconic Evening Ritual Champagne sabrage unfolds on The St. Regis Bar Terrace, honoring a tradition that dates back to Napoleon Bonaparte and toasts to the graceful transition from sun-drenched days to starlit Aruban nights. From December 15 to 31, the Festive Afternoon Tea offers a holiday edition of the celebrated St. Regis ritual (served daily from 1-4 PM, $60 per guest, $30 per child under 12), featuring a curated selection of handcrafted pastries, refined savories, and the finest teas. On December 28, guests are invited to step into the world of the Gilded Age during the Gilded Age Art Class (3-5 PM, $95 per guest), an immersive artistic experience where creativity is explored through brush and canvas, accompanied by champagne. As the final days of 2025 draw near, Sunset Strings at Eskama Cucina Italiana offers an evening of soothing serenades by a live string quartet, complemented by à la carte dining and panoramic views of the Caribbean Sea. Finally, to welcome the New Year and embrace the promise of fresh beginnings, Serendipity at Sunrise invites guests to a beachside yoga session on New Year’s Day, followed by a tranquil sound healing experience—designed to align energy, clear the mind, and open the heart to the unexpected gifts the year ahead may hold.
More information about The St. Regis Aruba Resort can be found at the resort’s website.
To reserve The St. Regis Aruba Resort’s House of Celebration events (Christmas Day Brunch, NYE Soirée, The Gilded Age Art Class, Gingerbread House Making, Little Chefs Academy) please email: srarubahoc@stregis.com.
To reserve Dining and Bespoke Experiences, please email sr.auaxr.guestrelations@stregis.com
