Casa de Campo Resort & Villas was the setting for a memorable gathering dedicated to conscious beauty, health, and wellness, celebrating the official launch of AYUNA: Less is Beauty on June 27th and 28th. This Spanish luxury neurocosmetics brand introduced its innovative approach at The SPA Casa de Campo, offering guests a deeply transformative sensorial experience.
With a minimalist, sustainable, and science-backed philosophy, AYUNA is redefining skincare through clean, multifunctional formulas designed to connect body, mind, and emotions. Its arrival at Casa de Campo marks a strategic partnership with The SPA, reinforcing the resort’s vision of a comprehensive wellness sanctuary.
A Sensorial Welcome to AYUNA
The launch began on Friday, June 27th, with an intimate Meet & Greet held in the garden of The SPA’s event space. Guests enjoyed an outdoor cocktail reception with Begoña Sanjuán, co-founder of AYUNA. Irene Campaña, Director of The SPA, welcomed guests and introduced Begoña, highlighting the philosophy behind the brand’s innovative approach to skincare.
Attendees were treated to interactive experiences, including illustration stations inspired by AYUNA’s “liturgy of words” and facial treatment demonstrations. The evening’s culinary offerings were crafted to reflect the brand’s natural ingredients, reinforcing AYUNA’s concept of skincare as “food for the skin.” Cocktails—both alcoholic and non-alcoholic—were curated to align with AYUNA’s themes of purity, harmony, and inner connection.
Mind Beauty and Mind FLOW: Rituals to Reconnect with Self
Saturday, June 28th continued with Mental Beauty, a guided session led by Begoña Sanjuán that introduced participants to a more conscious, practical, and sensorial approach to facial care. These workshops, held in The SPA’s VIP Suite, offered insights into AYUNA’s identity and philosophy, emphasizing the psychological and physical benefits of its “Less is Beauty” ethos, and the importance of practicing self-care with love and compassion.
Begoña also demonstrated AYUNA’s signature “I <3 U” (I LOVE YOU) massage, a clinically proven technique designed to enhance self-image, confidence, and overall aesthetics. More than just a skincare brand, AYUNA seeks to transform how we care for ourselves—shifting the narrative from beauty standards to self-love and body respect.
The day concluded with Mind FLOW, a multisensory experience curated by Alexandra Hannecart and Isabela Pichardo, founders of Equilibra, in collaboration with AYUNA. Designed especially for Casa de Campo’s spa, this unique experience invited participants to reconnect mind, body, and spirit through three transformative stages.
The experience began with a sunset yoga session enhanced by carefully selected essential oils, followed by a serene journey through The SPA’s exclusive hydrothermal circuit. The evening closed with a guided facial meditation using AYUNA products, paired with a gentle sound healing session led by Alexandra and Isabela—creating a powerful fusion of physical and emotional well-being.
This ritual left guests feeling renewed, centered, and deeply present, perfectly aligning with Equilibra’s mission of transforming wellness into a form of conscious luxury.
A Partnership That Promotes Conscious Beauty
“AYUNA represents a lifestyle that celebrates beauty through balance, respectful science, and connection with one’s essence. Its arrival at The SPA Casa de Campo allows us to offer guests an even more elevated and mindful wellness experience,” shared Irene Campaña, Director of The SPA.
Following this launch, AYUNA’s products will now be part of the exclusive selection of personal care items available at The SPA Casa de Campo, further integrating conscious luxury into the resort’s wellness portfolio.
