ALPHARETTA, GA – Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, is pleased to announce that it is now managing Saddle Creek Golf Club in Lewisburg, Tennessee.
Situated on rolling terrain about 45 minutes south of Nashville, this picturesque 18-hole, 6,700-yard Gene Bates design features subtly contoured, tree-lined fairways with the scenic Snake Creek dictating strategy on several holes. Saddle Creek has been a favorite destination for local golfers for three fun-filled decades.
“I’m excited to have BJL help us improve the day-to-day operations and elevate the customer experience,” says Eddie Roberts, owner of Saddle Creek Golf Club. “They’re experts at training, building, and empowering staff at courses like ours. Their practical approach and resources for managing thriving food and beverage operations, as well as accounting systems, are what we really like. We’re excited for the future with BJL at the helm, bringing best practices and better overall golfing experiences for our locals.”
BJL will revitalize Saddle Creek’s once-dormant food and beverage operations and immediately start enhancing to the aesthetics and playability of the golf course, including rebuilding the golf course’s bunkers, drainage, and irrigation system. The growing management company working in Bobby Jones’ name will also implement culture-based staff training and development, along with AI-supported business practices and accounting.
“Eddie owns several successful businesses in Lewisburg. He’s committed to making Saddle Creek the favorite golf and social hub of the Lewisburg community, and we’re honored to partner with him to make this happen,” said Doug Hellman, Bobby Jones Links’ Chief Development Officer. “After only a few weeks, our team has upgraded technology, developed a business plan to reopen the food and beverage operations, and rolled out our staff training program.”
Roberts says the timing is ideal given the steady growth of the surrounding community, accompanied by a rise in the number of golf rounds at Saddle Creek. The reinvigorated food and beverage operation is a tremendous starting point in a vision to make Saddle Creek a reliable, go-to destination for the local clientele.
“Lewisburg is really growing. People are moving here from all parts of the country, and there are several hundred homes currently being permitted. BJL’s expertise in managing staff is exactly what we need to keep up with this growth.
The team is confident that more patrons will soon discover that Saddle Creek is an engaging and memorable golf course that demands accuracy and is full of natural beauty. Part of the Audubon Cooperative Sanctuary Program, this public facility – convenient to Nashville golfers – also includes a top-notch practice facility.
Roberts adds that the golf course is a favorite among locals and the many out-of-towners who visit. “The most flattering feedback we get from golfers is about the course conditions,” says Roberts. “And the design is fun, the fairways are great, and the greens are in good condition. They’re bent grass, and people just enjoy playing the course.”
With expert management in place, the future at Saddle Creek looks bright. “There’s a tremendous potential to make Saddle Creek the crown jewel of Lewisburg, and we’re pleased to be involved in taking steps to improve the property and guest experience one element at a time,” said Hellman.
For more information, visit BobbyJonesLinks.com.
