Anguilla just relaunched its summer campaign, “Exclusively Yours.”
As more travelers opt out of overbooked, overstimulating vacations, Anguilla is redefining the Caribbean escape—slower, more intentional, and deeply personal.
Aimed at both luxury and mid-luxe travelers during the June–September window, this year, they’re doing something they’ve never done before:
👉 For the first time, the Tourist Board has created a centralized direct booking platform- deals.ivisitanguilla.com—featuring exclusive, value-rich offers across the island that now offer local tours, car rentals, day tripper activities, in addition to hotels, and villas.
But the magic isn’t just in the deals—it’s in the story.
Creatively inspired by the intimacy of handwritten correspondence, Exclusively Yours uses clean visuals and aspirational storytelling to embody Anguilla’s promise of “Less Screen Time, More Island Time.”
It’s a love letter 💌 to mindful travelers seeking meaningful connection, whether they’re couples, families, solo adventurers, or regional day-trippers ready to extend their stay.
What’s new and noteworthy:
- A strategic push to convert day-trippers from neighboring islands into multi-night guests
- Expanding market reach to the U.S., U.K., Canada, Latin America, and key European cities
- A push beyond the luxury experiences Anguilla offers, with a focus on targeting mid-luxe travelers
